Since my GCSE D&T project, I have pretty much stick with the same presentation style for almost all of my work, for this I have to give credit to my favourite font, Helvetica. This font is just everywhere. Some say that font is very boring, but I think that it is everything because it fit in with most thing around us so well. The font itself carries a natural feeling that you can use it to express anything. The form of the letter are made up of simple and clean line, which visually appears to be firm and clean. The US government uses it in their document to appear efficient, huge amount of companies uses it in their branding, Lufthansa, BMW, MUJI, Nestlé, FENDI, Wallpaper*, the list goes on an on. In fact I'm writing this blog in Helvetica.
It all started with Max Miedinger and Eduard Hoffmann in Switzerland in the 60s, they wanted to create a simple and natural typeface, their type design company were own by Stempel, who gave it the name Helvetica in latin which means `The Swiss'. It was then sold globally and remain heavily influential until now.
I have been trying different font occasionally in my work, but I always go back to Helvetica at the end because I know that I could be sure that the overall presentation would work much better together than using other expressive font.
There is also a documentary on the font by Gary Hustwit if you want to find out more about the font.
It all started with Max Miedinger and Eduard Hoffmann in Switzerland in the 60s, they wanted to create a simple and natural typeface, their type design company were own by Stempel, who gave it the name Helvetica in latin which means `The Swiss'. It was then sold globally and remain heavily influential until now.
There is also a documentary on the font by Gary Hustwit if you want to find out more about the font.
No comments:
Post a Comment