Container Shop

Happened to be in Zürich last weekend, on saturday I walked passed the Freitag Zürich store, a brand which uses recycled truck advertising material to make bags and other accessories. Quite an interesting concept and certainly markets well as everyone in Zürich seem to be walking around with one. I first saw their store in the Helvetica documentary and saw it by chance while I was on the S-Bahn so I went to take a look at it. Located close to Hardbrücke station, in the old industrial area right beside the busy tracks with passenger and fright train passing by. Just like the concept of the brand, designer Annette Spillmannn and Harald Echsle  uses old container to create a small tower, with the shop settled inside. This is quite a bold move in terms of choice of location for a flagship store for a brand, but it managed to capture a lot of attention. Looks old and rusty outside but the interior is well decorated, and the product is stacked in a box with a photo of it printed on the outside.