This is a brand that I having pay attention for a while, used to be obsessed with it a few years back. Based in Japan, it had been making everyday product with the design philosophy that all their product is about quality and design not the brand. In English is it MUJI, in Japanese it is 無印良品 means something alone the line of quality without branding. Their first sore opened in Tokyo in the 80s and since then expanded to the rest of asia europe and america. Now known for the minimalist approach to product design. From my personal experience their product do live up to what they claim in the brand name. One of my favourite is one of their CD player that they made, designed by Naoto Fukasawa, where the spinning CD does not have a cover like a typical CD player, it simply sits on the surface of the machine. The on/off button is integrated with the power cable under the CD player, works like a switch from lamps. The form of it appears to be so simple but I remembered that I was so fascinated by how clever it is. It is now part of a MoMA permanent collection.